AskMeNow, a mobile search company has partnered with Merriam-Webster, publisher of print and electronic English language references to launch a mobile dictionary. Customers can access the dictionary by texting ASKME (27563). The service is available in the US and Canada.
Mobile users can also access interactive features such as Merriam-Webster’s Word of the Day, which is designed to improve vocabulary and Open Dictionary, where members can create and submit their own new words and definitions.
The Open Dictionary feature appears to be more of an entertainment feature than something that should be taken seriously. For example this entry: “chyeah”(interjection): Informal form of “Yeah” or “Yes” Chyeah I will! Don’t look for that to become an official word anytime soon.
“Merriam-Webster is pleased to be working in tandem with AskMeNow Inc.,” said James W. Withgott, Vice President and Associate Publisher of Merriam-Webster, Inc. “This partnership represents an exciting new way to utilize Merriam-Webster reference products, and offers a valuable new service to users.”
Merriam-Webster plans to promote the service to its database of email subscribers who currently receive the word of the day and will also feature it on their Web site. AskMeNow will get the word out by featuring the service on its Web site and on the answers to relevant questions from its users.
“AskMeNow not only gives users accurate answers, we also provide the branded content users want most,” said Darryl Cohen, AskMeNow CEO. “Our partnership with Merriam-Webster is another unique brand name offering, which makes a definition, synonym or spelling only a text message away. Additionally, this partnership will help to create a significant database of customers that receive daily content through the AskMeNow SMS code, insuring a steady stream of advertising revenue for both companies.”
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