Wal-Mart Stores, Inc has launched a video-based voter guide that allows both major candidates, Sen. Barack Obama and Sen. John McCain, to share their views on issues with the company’s customers and employees.
Via the company’s Web sites, both candidates will present their views on issues beginning today through Election Day to the 136 million Wal-Mart customers and its 1.4 million associates.
“We know that, like most Americans, our customers and associates are concerned with a number of important issues, including health care and the environment, with the economy at the top of the list,” said Leslie Dach, Wal-Mart’s executive vice president of corporate affairs and government relations.
“As so many pollsters have pointed out, the ‘Wal-Mart Mom’ is at the center of the election and we’re pleased to offer Sen. Obama and Sen. McCain the opportunity to speak directly to her through these videos.”
Two videos from each campaign are available on Wal-Marts Web sites. The video-based voter guide will allow the candidates to introduce themselves to customers, club members and associates, detailing their plans and stances on key issues, and will reflect the candidate’s campaign platforms in a nonpartisan manner.
The videos can be viewed at walmart.com, samsclub.com and walmartstores.com, the company’s corporate Web site. The Web sites will also offer information about other presidential candidates.
The retailing giant says it will alert customers of its online offering through public service announcements that will air today on its in-store television network.
“We thank Sen. McCain and Sen. Obama for sharing their views on these key issues with our customers, club members and associates so they can make an informed decision and have their voices heard on Election Day,” said Mr. Dach.
