Online music video service Vevo, has reached a content agreement with EMI Music on the eve before its Tuesday launch.
EMI joins Universal Music Group and Sony Music Entertainment in what is being called the “Hulu for music videos.” So far Vevo has not reached a licensing agreement with Warner Music Group.
EMI will not hold a stake in Vevo unlike Universal and Sony. Users will be able to watch music videos from artists on EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI’ Caroline Distribution unit.
“Our agreement with EMI Music marks a milestone in our mission to provide fans everywhere with the world’s best premium music video programming, when, where and how they want it,” stated Rio Caraeff, President & CEO of VEVO.
“We look forward to collaborating with EMI on introducing our users to new professionally-created entertainment products through a truly interactive platform.
Vevo will be powered by YouTube and the content will be made available on the site, on Vevo, and through a special branded embedded player. The video service will also act as a syndication platform for additional sites, expanding the reach of the Vevo brand online.
In October Vevo signed on AT&T as its first major advertiser. The announcement did not include details about ad revenue sharing, but AT&T said it would support Vevo’s services across multiple connected platforms.
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