An in-depth guide to what’s trending and what’s sinking in the dynamic landscape of online marketing as of December 2000.
Online Marketing Pitfalls
Before delving into what works, let’s demystify the methods that aren’t quite making the cut anymore.
1. FFA (Free-For-All) Ad Blasts
Avoid FFAs with caution. These platforms are outdated, and ads are fleeting.
2. Classified Ad Boards
Even on giants like Yahoo!, classified ad boards for business opportunities prove fruitless.
3. Free Opt-In List Ad Blasts
Blasting ads to free opt-in lists lacks efficacy. They’re useful only with specific strategies, not described here.
4. Paid Opt-In List Ad Blasts
To make these work, choose fresh lists, ideally with fewer than 500 subscribers. Responses, though, remain minimal.
5. Ezine Advertising
Don’t be lured by ezine classified ads. Instead, target top sponsor ads in ezines with growing, loyal subscribers.
6. Ezine Solo Ads
Similar to general ezine ads, solo ads aren’t the best route. They appeal mostly to new subscribers.
7. Banner Exchanges
Beneficial only if your site already attracts substantial traffic. Otherwise, their impact is negligible.
8. Banner Ad Campaigns
For effective campaigns, millions of impressions are crucial. A steep investment with unpredictable returns.
9. Search Engines and Directories
While search engine optimization (SEO) is pivotal, simply submitting URLs can be a lost cause. Ensure top listings and use the right keywords.
10. Ad Swaps
Strategic swaps may offer limited benefits, but overdoing can clutter your platform and deter visitors.
The Golden Ticket: Guaranteed Targeted Traffic
So, what’s the magic ingredient in the online marketing recipe? Targeted traffic.
Why Guaranteed Targeted Visitors?
A company promising a set number of visitors within a specific period is on the right track. Ensuring consistent traffic can transform the fate of an online business. With the influx of visitors, creating a conducive buying environment becomes paramount.
The Final Word
Control what you can: from ad content to user experience on your site. But remember, in this game, the entity with the most targeted traffic invariably comes out on top.
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