Marketing Beyond Search Engines
What’s the ultimate marketing strategy on the web? Many might answer, “Search Engine positioning“. Interestingly, numerous triumphant web marketers bypass search engines. Instead, they tap into a technique that’s robust, more controllable, and equally potent: writing Ezine Articles.
The Popularity of Ezines
Tens of thousands of Ezines roll out every month, amassing an audience in the millions. Most Ezine editors constantly seek top-tier content, offering writers a goldmine. Mastery of this technique can plaster your name and website URL across a readership ranging from 100,000 to millions.
Scarcity of Quality Content
A discernible dearth of superior Ezine articles exists today. That’s why it’s common to spot identical articles across diverse Ezines. If you wield strong writing skills and adept internet research abilities, a vast market beckons.
Crafting Impeccable Ezine Articles
A. Writing Your Articles
- Selecting a Topic: Start with familiar ground, however minimal. Use search engines to explore relevant websites. Alongside, note down URLs that offer complementary resources related to your topic. Incorporate these URLs into your piece.
- Organizing Ideas with Mind Mapping: After basic research, centralize your article’s title on a blank sheet and circle it. Spread your ideas outward, similar to wheel spokes. This strategy, termed “Mind Mapping“, brilliantly organizes thoughts.
- Promotion Restrictions: Increasingly, Ezine publishers shun articles that overtly endorse products. To maintain neutrality, sidestep affiliate links and abstain from promoting commission-driven products/services.
- Resource Box: Conclude with a ‘Resource Box’, a short segment that offers your website URL or email address.
- Revisit and Refine: After writing, pause. Reassess after 2-3 days. You’ll spot invaluable refinements. Such nuances can dictate publication success.
B. Publishing Your Masterpiece
- Distribution Techniques: Two main methods exist: ‘Individual Submissions’ and ‘General Distribution’. The latter amplifies readership with less effort.
- ‘General Distribution’ Platforms: They include Announcement Lists and websites. Some notable Article Announcement Lists are:
- Ezine Article Repositories: These websites provide free content to publishers
- Individual Ezine Submissions: Once done with ‘General Distribution’, pinpoint individual Ezines. Ascertain the publisher’s article acceptance guidelines.
- Formatting and Etiquette: Standardize articles to 65 characters per line and avoid spelling errors. Limit submissions to one per month per Ezine Publisher. When submitting, address the publisher personally, exuding courtesy.
With a strategic approach and quality content, Ezine articles can offer tremendous marketing potential, perhaps even surpassing conventional search engine positioning.
Related Articles
