Saturday, December 14, 2024

The SEO Game is Getting Harder

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Aaron Wall has an interesting article detailing how his SEOBook and SEOGuy websites have been dumped in the recent Google update.

SEO Is Difficult Is SEO Getting Harder?
Is the SEO game getting harder? Are positive results becoming more difficult to attain? Discuss at WebProWorld.

“A couple of the sites that were hit in the Google update were ranking well in most major search engines for the term “SEO.”

Recently SEO Guy ranked #1 in Google. My SEO Book blog also ranked in the top 10 – 20 sites since June of last year.

I just checked Yahoo! and MSN and SEO Guy was #1 for “SEO” on both sites. My site was #4 and #6. Teoma is a topical clustering based search engine and even their algorithm still ranks my site at #11.

After the recent Google update both SEO Guy and SEO Book no longer rank in Google for their official site names.”

Many theories and surmizes follow, but they boil down to this:

Over optimized sites have been hit again…

This also ties in nicely with a thread i read a bit of over at WMW recently: The Best SEO Tactic is to do Nothing at all?

Member Tomthumb2000 says…

“I’ve been reading masses of opinions over the past few weeks and it strikes me that with so many conflicting opinions and contracditory evidence, what conclusions can the average webmaster draw?

It seems to me that the best tactic may be to just develop a site with plenty of good content, relevant titles, get the ODP and Yahoo listing and leave it at that. I’ve seen plenty of sites developed in Notepad reach the top of their SERPS without ever requesting a link or giving more than a relevant handful of links out.

I can accept that there exist webmasters and companies with genius techies and a hard-wroking team of Web promoters who can get results. But for the average webmaster is his time not best spent in developing a good site? Especially when no one can agree on what works anyway?

Maybe I’m just naive…”

What i wonder now is this:

  • Is Google specifically targeting SEO efforts?
  • How does this change the SEO game?
  • I think the first one is a bit of a no brainer 🙂 but the second should provide some food for thought … right?

    Personally, as I’ve said before, the harder this game becomes the better off the industry will be..

    Thanks Brad

    Nick Wilson is the publisher and founder of Threadwatch.org.

    Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies – News and discussion for those that make their living on the WWW – Register here to participate.

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