Having the right picture as to how an internet business works is one of the most important aspects for online success, but most people jump into their online business without understanding the full picture.
This mistake often results in unnecessary expense and difficulty in pursuing misguided design and marketing strategies.
To correctly develop the right picture in your mind, you should think of your website much as a magazine on a crowded newsstand.
Just as with a magazine, you must overcome many obstacles to sell just one copy, like competition, getting visitors to look at you, and many more little problems that arise everyday. In order to overcome these obstacles, you must understand these four pieces of the picture:
1. Get visitors to take a look at you! – On the internet, traffic is not just going to appear. You must learn techniques to drive traffic to your website and then give them reasons to stay there.
Effective marketing strategies might include writing articles like this one, using pay-per-click advertising, ezine advertising, and many other helpful marketing techniques that exist.
Once your visitor arrives at your website, you must keep them there. To do this, the visitor must be able to immediately see that you have a helpful service for them. Ways of doing this are with headlines, and, most importantly, a straightforward personality.
2. Hit the right topic – People already familiar with business on the internet like to call this a “niche”. This is because you must provide a topic, product, or service that you specialize in and which an audience is searching for and desires.
3. Create a loyal following – Getting traffic to your website is just one small part of the picture, but being in business is not just about getting a few sales, it is about building relationships that will result in a lifetime of sales.
To create a loyal following, you can be helpful, interact with your customers with a message board or an e-zine (electronic magazine), or just create a product or service that your customers rely upon because it satisfies their problems and desires.
4. Differentiate yourself from your competition – Almost every magazine has three or four competitors on the same topic all around it. So, you must ask yourself, “Why would anybody go with my website over my
competition’s?”
Answering this question is simple if you follow the rule of “Doing what your competition does, except a whole lot better” so that your customer would be crazy not to order your package over your competitors.”
With these four pieces of the puzzle optimized and at their full capacity, you will have completed your picture of ultimate success. So, the only thing that is holding you back now is ACTION!
Hans Klein – All rights reserved
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