The development may not be big in a YouTube sense, but News Corp and NBC Universal are bound to be pleased. Hulu, their online video site, has sealed deals with Break.com, BuddyTV.com, Flixster.com, MyYearbook.com, TV.com, TVGuide.com, and Zap2it.com.
Hulu content and advertising will be carried on all seven properties in the near future, according to Liz Gannes. Aside from whatever money and traffic it gains as a direct result, this should help introduce the site to people who just know “Hulu” as the first half of a term ending in “hoop.”
“Arrested Development” On Hulu
That group may not be as large as critics imagined, though. Gannes also wrote, “Hulu just broke into the top 10 of all online video sites, according to Nielsen’s April measure. The site, which has only been public for two months, is now seeing more than 63 million streams and 2.4 million users per month, with each user viewing more than two hours of video. That beats out all network TV sites – including Hulu’s parents, FOX and NBC.”
It’s nice to see the site that brought us every single episode of “Arrested Development” doing so well. We may see a sort of snowball effect, too, as more companies try to associate themselves with it.
In the meantime, perhaps YouTube will at least look over its shoulder a little more often.
