Sixty-eight percent of staffing and recruiting professionals say they use social networks at least occasionally to source candidates, according to an online survey from Bullhorn, “Making the Most of the New Tools: How online resources impact placement ratios, time-to-fill and profitability.”
Social Networks Positive For Job Recruiters
Online social networks are having positive results on sourcing for recruiters with 57 percent reporting that the online social network they use most often has a fair to high impact on their time-to fill. Sixty percent of respondents said that social networks have a fair to high impact on their placement ratios. Sixty-nine percent said they felt social networks have a fair to high impact on profitability.
Linkedin is the most used social network for 65 percent of respondents. Around 30 percent of respondents have used Zoominfo and the Electronic Recruiting Exchange network.
Respondents use Monster more than any other job board, with 45 percent saying it was the job board they used most often for candidate searches. CareerBuilder trailed with 31 percent saying they used it most frequently.
Sixty-nine percent of respondents said they use blogs to search for candidates less than once per month. Only 9 percent said they used blogs daily and that blogs are rarely used for finding job candidates.
“Recruiters are faced with an increasingly difficult task: a variety of online sourcing tools are available to them, but sorting through them for true business value can be on a trial and error basis,” said Art Papas, CEO and co-founder of Bullhorn.
“Additionally, the recruiting and staffing industry is becoming increasingly competitive and the importance of business metrics inside the process of recruitment has become progressively more important in order to survive and thrive in the industry. In order to stay ahead in a fiercely competitive industry, recruiters must be aware of the usefulness of online social networks, job boards and blogs that offer them the best candidates and networking opportunities.”
