Most marketers are interested in promoting their products or services, not themselves.
But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
Our coverage of SMX Social Media includes video interviews with Danny Sullivan, Sarah Hofstetter, and many more influencers. Visit murdok Video for these exclusive chats today!
At the SMX Social Media conference in New York, experts gave their opinions on the matter in a session called “Evangelist – The Marketer’s Role in SMM.” Based on that title, you may be able to guess where this is going.
Still, Adam Sherk of Define Search Strategies had some specific tips.
Sherk advised companies to separate enthusiasm from strategy – the former will only get you so far.
In terms of the latter, Sherk made what seems like an obvious point, yet is often overlooked: be sure the company representatives dealing with social media are actually familiar with the subject.
He noted that the better candidates tend to be young.
Also, never hide who your employer is from bloggers or forum members, and be sure that there is actually some sort of corporate policy to deal with any issues that arise.
Sherk cited TV Guide as an entity that has handled social media well.
360i’s Sarah Hofstetter spoke at the session, as well, and she applauded the work of NBC and the people behind “Heroes” for their promotions.
Hofstetter believes a company’s PR and tech departments need to stay in contact, and that giveaways, unique info, widgets, and videos are all nice touches.
Hofstetter also emphasized that the blogosphere can be the best place for marketing, and that it’s just a matter of aligning interests and targeting the right people.
murdok Video anchor Kara Ratliff contributed to this report.
