Three major news Web sites have initiated agreements to use 24/7 Real Media’s analytics and ad serving solutions.
PittsburghLIVE.com, an Open AdStreamLocal client, has expanded its relationship to include Insight XE; TheDeal.com, an Insight XE client, has now extended its relationship to include Open AdStream Central as its ad serving solution; and the Gainesvilletimes.com (Gainesville, GA) has chosen Open AdStream Central as its exclusive ad serving solution.
PittsburghLIVE.com is the Web site for the Tribune-Review Publishing Co., a group of southwestern Pennsylvania newspapers that includes the Pittsburgh Tribune-Review and the Tribune-Review of Greensburg, PA. The site features local news, opinion, sports, classified ads and shopping information. The site has an international audience for its coverage of the Pittsburgh Steelers at SteelersLIVE.com.
TheDeal.com is the Web site of the The Deal, a media company providing news, analysis and information on the global deal economy, has been an Insight XE analytics client and is now initiating an agreement to use Open AdStream Central as its ad serving solution. TheDeal.com provides corporate and financial executives with comprehensive news, analysis and information on M&A, private equity, venture capital, IPOs and bankruptcy. The premier online resource for the dealmaking community offers daily news and intra-day updates as well as The Deal’s commentary, statistics, special reports and archives through its deal-specific and industry channels. Access requires a paid subscription of $249 per year.
Tom Groppe of TheDeal.com said, “We are running our online advertising more effectively and reliably with the combination of Open AdStream Central and Insight XE.”
Gainesvilletimes.com is the online version of The Gainesville Times, also known as The Times, focusing on local Georgian as well as national and international news. Gainesvilletimes.com includes news (national and local), entertainment, sports and classified information for community jobs, along with car and home sales. Gainesvilletimes.com switched to Open AdStream Central because it had used the technology in the past and found it to be superior to any other.
Robert Tas, 24/7 Real Media’s senior vice president of technology sales, said, “These new relationships and expansions of existing relationships are testimony to the value of 24/7 Real Media’s seamless end-to-end solutions. Increasingly clients are discovering the tremendous added value of combining ad serving, analytics and behavioral targeting in one package.”
Developed with some of the world’s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media’s Open AdStream clients are Weather.com, FoxNews.com, Jupiter Media and Forbes.com.
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