Salesnet Praised By Leading CRM Industry Guru For “Simultaneous Commitment To Everyday Sales Teams And Sales Processes”.
Salesnet has been chosen as one of the elite “Steppin’ Out” companies in the recently-released third edition of CRM at the Speed of Light, authored by international thought leader Paul Greenberg. Salesnet, also the leading on-demand CRM company featured in the previous edition of the book, has been a pioneer in the space since 2000. The company’s widespread industry achievements over the past year, its embrace of continued thought leadership, and its solid framework for delivering a sales-focused CRM solution has earned Salesnet increased coverage in Greenberg’s latest edition.
“What can you say about a company that actually understands its mission and vision, and lives and breathes it every day?,” writes Greenberg. “You can say Salesnet. The company was a natural choice for the ‘Steppin’ Out’ section, as they represent the best of the best in their category – not only high caliber products and services, but also one of the best representatives of the CRM industry,” said Greenberg. He also indicates that Salesnet “…has convinced me almost single handedly that the net natives could scale to the level of an enterprise.”
As an on-demand CRM vendor focused on a company’s growth engine, its sales organization, Greenberg commends Salesnet’s direction and its ability to offer customers a truly integrated approach to CRM. Throughout CRM at the Speed of Light, he singles out Salesnet as having “the most interesting approach to integration.” Additionally, Greenberg praises the company’s focus on delivering extraordinary business results to its enterprise customers by including a case study on Salesnet’s implementation at Sovereign Bank. The best-selling author also applauds Salesnet’s commitment to its customer base and its ability to adapt to dynamic customer needs and objectives. Greenberg also recognizes the company’s strength and leadership as an on-demand provider that doesn’t focus on “marketing spin or vaporware,” but instead on delivering business value to today’s leading companies, like Birch Telecom, Software AG, and Tellabs.
“We are excited to be included in Paul Greenberg’s thorough review of the CRM industry,” said Mike Doyle, chairman and CEO of Salesnet. “CRM is not a one-size fits all strategy – and Greenberg gets that. By taking a hands-on approach to evaluating offerings, interviewing end users, and keeping a keen eye on industry trends, Greenberg has amassed an invaluable guide for driving business results in CRM at the Speed of Light. CRM has changed significantly over the last year, and Greenberg’s book empowers beginners to be in the know, while giving further insight to even the most advanced CRM gurus. Anyone involved in the CRM industry should consider this a must-read.”
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