Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.
Furthermore, the beta is available in more languages now. They include Spanish, Japanese, French, and Brazilian Portuguese. Emel Mutlu of the Inside AdWords Crew shares some info about the new features:
– Performance graphs: Spot trends over time with custom graphs on every campaign management page.https://www.youtube.com/watch?v=TESduJK9Ims
– Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
– In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
– Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
Mutlu asks advertisers to keep in mind that the new interface doesn’t affect how ads run, and that bidding, ranking, quality score, etc. will not change just because the interface is changing.
There are more videos looking at the new interface features here. There is also a nice resource center with a how-to guide, a help center, a changes overview PDF, and more.
