From August 2005 to January 2006, monthly sponsored link ad impressions from Yahoo and Google rose from 55.4 billion to 64.3 billion, according to the latest research from Nielsen//NetRatings.
Impressive. Most impressive. Even a Dark Lord of the Sith would find little reason to winnow out the ranks in Google’s AdWords or Yahoo’s Search Marketing teams.
Nielsen//NetRatings disclosed in their latest research how the numbers look for the two top search advertising companies. Google pushed forth 41.1 billion ad impressions in January 2006, up 14 percent from August 2005. Yahoo delivered 23.2 billion ad impressions in the same month, a 21 percent increase from the previous August.
Rumors of Google’s demise may be exaggerated. “While Google, in particular, seeks to diversify its revenue, it is a positive sign that its core search advertising business remains robust,” Ken Cassar, chief analyst, Nielsen//NetRatings, said in the report.
The big push in ad impressions came from eBay for both Google and Yahoo. It was not just the top advertiser with both search engines, though; eBay was the top two advertisers with each search company. Sponsored links for eBay and for Shopping.com, which is owned by eBay, held the first and second places in terms of impressions.
There was a little variation between the rest of the top five advertisers for Yahoo and Google in January. Local.com, Target, and Expedia rounded out Google’s top marketers. For Yahoo, University of Phoenix, LendingTree, and Target comprised the rest of its top five.
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David Utter is a staff writer for Murdok covering technology and business.
