As we continue to await the launch of MySpace Music, the company has launched a new self-serve advertising platform for MySpace users. The program is geared toward bands, which would compliment MySpace Music’s launch quite nicely, though other users are free to advertise with it as well.
The program allows you to create your own banner ads that link to your MySpace profile rather than an outside page. Advantages of using the service that MySpace cites include:
– Targeted reach – you can narrow your campaign to a specific audience of MySpace users, including gender, age range or geographic area based on the info that users provide on their profiles.
– Ease of use – You can get your campaign online in just a few simple steps using tools provided by MySpace.
– Spending Control – You can determine how much you want to spend on a campaign, anywhere between $25 and $10,000. You’re only charged when users click on your ads.
– Measurable Performance – you can track the performance of your ads and edit them, as well as adjust your spending.
Unsigned bands should be salivating at this offering. Instead of being lost in a sea of other unsigned bands on MySpace, they will have a new potentially effective promotion tool to reach the specific audiences they are trying to appeal to. Best of all, they can simply create their own designs and put them to work on a budget they can afford. This will be important to them as ever as so much music is about to become available on MySpace.
