MTV Networks (MTVN) announced today the development of two dozen targeted Web sites that will allow users to have better access to their favorite music, entertainment and pop culture content.
MTV To Launch Two Dozen Sites
Starting in the third quarter and fourth quarter 2007, the Web sites will come from across MTVN’s brands and include titles such as Comedy Central’s TheDailyShow.com, Nickelodeon’s iCarly.com and a variety of other sites.
“Our targeted sites provide rich environments that connect like-minded fans to one another, which ultimately strengthens their connections to our brands, and enhances the value proposition for our advertisers,” said Judy McGrath, Chairman and CEO, MTVN.
“Our strategy is to keep moving beyond our core branded sites to invite fans to go as deep as they’d like with our content, and the interests they’re most passionate about.”
Each of MTVN brands is creating sites that will either expand on TV franchises or are related by topic to its audience. The new sites that have been launched have increased traffic across MTVN’s online portfolio from 76 million unique visitors in January 2007 to more than 91 million unique visitors in July 2007 according to comScore.
“We’re taking an open approach with our content on the Web, allowing our consumers to share, embed, influence and interact with everything they see on-air and online,” said Mika Salmi, President, Global Digital Media, MTVN.
