Pay-per-click advertising doesn’t always smile upon budget-minded businesses; even “clean” PPC campaigns (i.e., ones that aren’t plagued by click fraud) can be costly.
Why not dump the whole thing, then? Some users of Mountain Media’s software have been able to do just that – without hurting their rankings.
Mountain Media recently released Mountain Commerce 6.0, an updated version of its “search engine friendly software.”
The company also put out one of the best press releases I’ve ever seen (those things can get pretty dry at times).
Don’t think that Mountain Media is hiding behind its words, though – the company unveiled its newest product at PubCon, in the midst of a bunch SEO pros. O
ur own Chris Richardson attended that event, and he was impressed by Mountain Commerce’s effects.
“The resulting web pages have their dynamic links mod rewritten,” Chris noted, “making them easier for search engine bots to navigate while avoiding duplicate content issues.”
The latest update from Mountain Media represents a substantiation of Chris’s observation and the company’s own claims.
Two users of Mountain Commerce – FireplaceEssentials.com and Ejazzlines.com – reported on how they were able to “ditch” their PPC campaigns (which cost them $40,000 and $20,000 per year, respectively).
Ejazzlines co-founder Doug DuBoff gave an official statement of support.
“There’s no question that the Mountain Commerce software has helped our search results,” he said. “Since moving into the Commerce 6 platform and using the tools provided, our page
rankings have been pushed up so much higher that we’ve been able to turn off our costly pay-per-click campaigns.”
That’s obviously the ideal result of using Mountain Commerce, and Scott Fultz, Mountain Media’s CTO, was undoubtedly pleased to hear about it.
“Letting people focus more on the user and shopper experience and less on how Google sees things was our goal,” he wrote. “We believe the Internet experience as a whole can move forward once site owners and SEO specialists return to creating web sites for people and concentrate less on trying to please search engines.”
—
Tag:
Add to 
Bookmark murdok: 
Doug is a staff writer for murdok. Visit murdok for the latest eBusiness news.
