A post at the WebmasterWorld discussion forum brought up the subject of search optimization tips for Microsoft’s search engine, Live.com. The information is fairly standard across the board, but it is good to see this information made public. The question becomes, does anyone care enough about Live.com to implement these attributes (although, if you’ve optimized for Google and Yahoo, you’ve pretty much accomplished the same for MSN)?
During the thread, RichTC, a poster who was also pointed out by Barry, goes over each initial point with a sharp, critical eye. RichTC’s post certainly helps clear up and confusion those of you may have about MSN Search SEO. Some of his nuggets of wisdom include:
*Discussing the Content is King theory – If content was currently king a) the search bot would read all pages on a site rather than skim them b) authority sites rich in content would be ranking left right and centre yet they are not and c)i wouldnt be able to get junk 5-10 page sites ranking well in msn
*Discussing the fresh content theory – I think this was a dream that the marketing people at msn had and the search team think they are on the money with. Fact is i can get sites with no fresh content outranking sites with fresh content. A site with no new content or additions slowly moves up to the number one position of the serps based on just a few choice backlinks.
As you can see, RichTC seems slightly discouraged about MSN Search, or at least the ability to outrank quality sites with other, less qualified sites. It seems to me that if you focus your SEO efforts on the big 2, MSN’s rankings will take care of themselves.
Chris Richardson
Staff Writer | Murdok Blog
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