LinkedIn has developed a reputation for being a rather sedate, professional site. Twitter, on the other hand, is at the anything-goes, trend-of-the-minute end of the social networking spectrum. But last night, the two companies announced a partnership that should see a bit of back-and-forth result.
A post on the LinkedIn Blog explained, “When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”
The integration makes a fair amount of sense since so many people use Twitter for self-promotion. Job hunters will now be able to more easily enlist their entire Twitter networks in the search. And at the same time, potential employers will be able to more easily see how individuals operate on a day-to-day basis.
Folks who alternate work-related tweets with “this is what I had for lunch” material are covered, too, though, since the new feature will allow users to just select certain tweets to be shared.
As you can see in the above video, LinkedIn’s Reid Hoffman and Twitter’s Biz Stone seem rather pleased with the arrangement. Bonus points may go to Hoffman for giving Twitter the first and largest part of the nickname “TwitterIn.”
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