IODA, a digital distribution company for the independent music community, has announced a new service, which will allow independent record, labels to sell digital music directly to consumers on label and artist Web sites.
The company has partnered with DownloadCentric to offer the service to its label, distributor and artist clients. They will use the platform to create customized storefronts, which will facilitate direct-to- fan sales.
“We are extremely excited to be able to offer our labels a direct to consumer channel,” said Tim Mitchell, Vice President of Marketing, IODA. “The integration into our existing platform will make it extremely simple and efficient, and DownloadCentric’s sophisticated platform and technical strength are a perfect match for IODA.”
Labels will be able to customize their storefronts with their label or artist branding, allowing for integration into existing Web sites.
Because labels will be selling music directly to fans they will have more control over their music. They will be able to set their own prices for tracks and albums. Have bundling options and offer compilations. Labels will also have access to demographic information and will be able to have direct contact with fans.
“Offering digital music directly to fans on the very websites where they already interact with labels and artists is a natural for independent record labels. DownloadCentric is excited to be powering IODA’s white label download store service,” says Sasha Haghani, Vice President of Business Development at DownloadCentric. “Using this fully-integrated service, IODA’s 3,000+ record labels can easily and quickly setup multiple storefronts which utilize their custom-branded look and feel, with virtually no additional effort. And they can continue to use the same best-in-class IODA services they use today to manage their digital assets and receive payment. It couldn’t be easier.”
