One of the hurdles facing Google has it heads towards the future is besides search, what will the company do to ensure their growth stays positive. How will Google expand outside of the raw search segment of its business is a question many have asked.
Of course, one area that Google has grown exponentially in is that of advertiser. Google’s command of the search engine advertising realm is reshaping how businesses approach marketing their products. But that’s also one of Google’s biggest knocks; because advertising is Google’s primary (only?) source of steady income, some feel Google’s ability to grow is limited.
However, there is a rumor floating around, and if it becomes reality, it may place Google at the pinnacle of Internet news delivery and allow them to capitalize on one of the most popular activities of Internet users: reading and following the news. According to NewRatings.com, Google may be trying to acquire world news service Reuters, a move that could have dramatic affects on who commands the Internet news kingdom.
Now before everyone gets excited or discouraged, the report also reveals that any thoughts about a Google acquisition of Reuters are “purely speculative” at this juncture. While this may be the case, it hasn’t stopped this particular piece of information from creating ripples in the financial world. A glance at the Reuters stock symbol (RTRSY) shows small gains have been made today, which the NewRatings report attributes to Google’s potential interest.
Chris Richardson is a search engine writer and editor for murdok. Visit murdok for the latest search news.
