Emotional connections? Is this one of those cosmic vibration things? Am I asking you to flaunt your aura at people or something?
Oh no, I’m not talking about that kind of emotional connections.
I’m simply talking about relating to people’s desires in terms of what your product can do for them.
People make decisions based upon either rational thought or their emotions. Rational thought you appeal to simply by listing the benefits of your product. However, rational thought is not as easily influenced as emotions are. Therefore, appealing to your potential customers on an emotional basis not only gives you two ways to get their attention, it gives you more ability to influence their thinking as well.
EXPLORING THE POSSIBLE EMOTIONS
So, how do you make an emotional connection over the roducts you are selling?
First, it will take some thought on your part. Think about what your product can do for others. What problem does it solve? What are the frustrations involved with having that problem? Can you relate with those frustrations? Can you express that frustration to others?
There’s one way to make an emotional connection. You share in their frustration.
Now, think more about the benefits of your product. What excitement or joy is there in getting the product? What will it allow you to do that you couldn’t have done without it? Do the benefits it offers excite you? Can you express that excitement to others?
There’s another way to make an emotional connection. Invite them to share in your excitement.
What has the product done for you? How has it improved your life? Can you share what it’s done for you with others? Can you share testimonials of others who have benefited from the product?
There’s another emotional connection possibility. Invite them to share in the benefits you and others have received.
People will respond to an appeal to their emotional side. They want to relieve frustrations. They want to share in excitement. They want to get the benefits they see others enjoying.
CONVERTING EMOTIONS INTO SALES
The important thing, however, in terms of making sales is getting people to understand they can only receive the relief from frustration or the excitement of getting the benefits they desire by ordering your product.
In other words, you relate to them emotionally in your sales copy, but you deliver the emotional satisfaction on the order page.
Immediate access or delivery of your product is the best way to further entice people emotionally. It’s easy to build up a desire to want something NOW! If you can deliver your product immediately, do so, and make sure to relate that fact in your sales copy.
Emotions are our motivators. They have impact over all of our decisions. Presenting your product along with strong emotional connections is guaranteed to increase your sales.
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