Can you summarize how your website is uniquely better to serve the needs of consumers than your competition? If you can, chances are you will see much higher traffic, sales and profits.
Not being obviously unique is one of the chief reasons websites fail to make a profit.
Websites and products can be unique based on several criteria:
* Unique product – no one else has it.
* Unique price – same product, best price.
* Unique market – same product, only in German or for Teens.
* Unique expertise – Is your site the result of your own unique experience, education or expertise? This can be your key to differentiation.
* Unique service – same product, better support.
Of course, having a combination can make your site even more appealing: Better price AND better service, for example, can be a powerful combination.
So, take a second and figure out what is unique about YOUR offer. Go ahead, I’ll wait.
Now, see if you can make that into a short, easy to understand sentence.
Here are some examples to get you started:
“Same Products, Lower Prices, Guaranteed”
“A Live Operator to Help You Each Step of the Way”
“Real Expertise, At Your Disposal”
“The Potato Slicing Widget”
“The 5 Minute Butt & Ab Solution”
“Let us Build YOUR Bikini Body”
“I’ve Helped Create over $1 BILLION in profits-Let me help you”
“Not Just a Book: Real Parenting Helps that Make a Difference”
“You Haven’t Used a Widget until you have experienced our LUXURY Widget”
“Like No Widget Ever Made”
“Nobody Beats our Prices and Service”
“The Indestructible Widget”
“Bidwell Widgets: When Only the Best Will Do”
“Bidwell Widgets: The Last Widget You Will Ever Buy”
For more ideas, tap into this resource. You’ll be amazed at how simple this can be:
http://www.All-In-One-Business.com/sugar
For example, at All-In-One-Business.com we have a simple, yet powerful advantage statement:
We don’t succeed until YOU succeed.
We use that because we actually care whether or not our customers, students and clients make money. This is a stark contrast to those who simply sell an eBook, collect some money and then leave customers in the dust.
We even have a graphic we use to represent that idea. You can see it here:
http://www.All-In-One-Business.com/imm/20040521
(Look in the lower right-hand corner of the page.)
When you add one of these sentences (we call it a catch phrase) to your advertising and websites, an interesting thing happens: Your customers, subscribers and visitors will begin seeing you in that light.
You will begin getting emails parroting back to you the very phrase you want them to get-“I know your widgets are indestructible, but do they come in blue?”
By creating a simple benefit statement you will see more traffic, more subscribers and more sales. Try it, you’ll like the results.
Kevin Bidwell is owner of
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293
Kevin just finished a complete report on building a passive
income. Grab your copy here:
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293&e=/pi
