You may recall a little over a month ago Matt Cutts from Google’s Search Quality Team talked about Google getting more transparent this year and making his talks from conferences available online so that everyone can easily see what he has to say.
He started then with a video based on his “Preventing Virtual Blight” presentation from the Web 2.0 Summit in San Francisco from November. He also provided his presentation slides.
Now Cutts has posted a video and slideshow based on his “State of the Index” talk from PubCon Las Vegas a while back. Here are both:
As I said when he posted the first video, a lot of people are going to be appreciative that Cutts is posting his presentations. Quite honestly, most speakers at industry conferences would be wise to follow suit and include their own presentations on their respective sites/blogs.
If the content was good enough for a presentation in front of a live audience, chances are there is enough valuable information in it that it can benefit visitors to your site/blog. And considering the increasing popularity of online video (not to mention the ranking implications) it’s a win-win situation.
