The word “oracle” has a number of definitions, and they generally relate to knowledge provided by one or more deities – this would, in theory, be some solid intel.
But the Oracle company has recently turned to Google in order to get people on the correct path.
I mean that in a literal sense; as acknowledged in a press release, “Oracle today announced the integration of Google Maps for Enterprise mapping service with Oracle Field Service, giving companies new tools to help improve customer service, maximize resource utilization and increase operational efficiencies.”
So technicians will always be on time, company vehicles will save hundreds of gallons of gas, and prices everywhere will plummet!
Or not.
But there may be slight improvements in all of these areas, and at the very least, the deal has given both Google and Oracle some extra exposure.
“We are pleased to see the innovative ways in which Oracle is using Google Maps for Enterprise to deliver geo-based capabilities that are both powerful and easy-to-use,” said Noah Doyle, the product manager of Google Maps for Enterprise, in the release.
Mike Betzer, Oracle’s Vice President of CRM Product strategy, expanded on those sentiments – and mentioned a buzzword or two.
“By integrating Google Maps for Enterprise, Oracle Field Service delivers on the promise of an extended Service Oriented Architecture and Web 2.0 collaboration,” he stated.
Betzer then continued, “Oracle CRM users will derive tremendous business value through advanced map views and interactions; at the same time receiving a world-class user experience through the Google Maps User Interface.”
Hey, there – maybe the Google-Oracle development will save time, gas, and money, and also not stress the guy who’s running the whole show. It’s hard not to like those possibilities.
Hat tip to China Martens of the IDG News Service, who adds, “Google Maps is one of the most frequently used APIs in mashups since it adds a useful visual element to applications.” Perhaps info from the newly-expanded Google Street View could come in handy.
Also, “Similar integrations between Oracle applications and other third-party offerings are likely . . . particularly involving network monitoring and other alerts sent to the software from mobile devices.”
