Google has released AdWords Editor version 7.0, a mere two months after 6.5 came out as Barry Schwartz points out at Search Engine Land. Google did not make any major announcements about the release, but just kind of put it out there, and we have not yet seen much in the way of user reactions.
New features listed in the release notes at the AdWords Editor Help Center include:
– First page bid estimates
– Keyword Quality Score
– Keyword Opportunities Locale
– Campaign targeting in the data view, and
– Send feedback to Google
In the AdWords Editor Forum, an AdWords Editor Advisor notes:
You will need to download your account again after upgrading to version 7.0. To save your comments and unposted changes, click ‘Backup then Update’ when you see the automatic prompt to upgrade. AdWords Editor will create a backup file that includes your comments and unposted changes. Then, after you’ve installed the new version, import the backup file by following the steps at http://www.google.com/support/adwordseditor/bin/answer.py?answer=38667. If you’d prefer to upgrade later, click ‘Don’t Update’ in the prompt.
Additonal updates to AdWords Editor include the ‘Volume’ column on the Keyword expansion tab of the Keyword Opportunities tool now showing absolute numbers (traffic for the last month) instead of scaled values, and the Keyword Opportunities tool is no longer available for draft accounts.
