In a story discussing Google’s forays into other methods of getting ads to users, Google’s top sales executive sees $6.5 billion in advertising revenue for the search advertising company in 2006.
Google does not provide financial guidance for stock market analysts, as a rule. That and several other little quirks separate Google from other companies when it comes to dealing with Wall Street. Notably, Google has employed cutesy number plays with its stock offerings, like offering a number of shares in its secondary stock offering that resembles the initial few digits for Pi.
In a piece appearing on BusinessWeek, a discussion of how Google’s work with mutual fund company Vanguard turned to a look at the new year.
After mentioning how products like banner ads on a small selection of niche sites and click-per-call ads could work for Vanguard, Google’s VP for North American ad sales and marketing, Tim Armstrong, made a statement about Google’s potential in 2006:
As Google’s media footprint expands, Armstrong, 35, seems to be wearing the biggest sneakers, with his estimated 2,500-person sales and marketing unit. Based in Google’s Times Square offices in Manhattan, Armstrong’s sales group will help bring Net ad revenues to an estimated $6.5 billion for 2006, up from just $2 billion in 2004.
Some stock analysts have gone against the prevailing rosy forecasts for Google, and advised clients it’s time to sell GOOG. With revenue potential like Armstrong sees as likely for Google, how many investors will be willing to step off the Google bandwagon now?
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David Utter is a staff writer for Murdok covering technology and business.
