Some time ago, Google established a tradition of sending top AdSense and AdWords users holiday gifts. This year, it’s departing from that routine. But people are going to have a hard time complaining about the decision, because instead, Google’s committed $20 million to a group of charities.
AdSense and AdWords partners received messages today that announced the move by saying, “We hope you’ll find it fits the spirit of the holiday season.” A special “Happy Holidays from Google” site was set up to relay a more detailed explanation, too.
All in all, it looks like 25 entities will benefit from Google’s choice (and $20 million split 25 ways works out to $800,000 each if an even division takes place, by the way).
The National Center for Missing and Exploited Children, Reporters Without Borders, and the World Wildlife Fund are perhaps some of the most recognizable charities, along with Feeding America, the Mango Tree, and Save the Children.
And of course, Google’s still fond of its ordinary users, too. The original message to AdSense and AdWords partners stated, “As we near the end of the year, we wanted to take a moment to thank you for the time, energy, commitment, and trust you’ve shared with us in 2009. . . . We’re looking forward to working with you to build lasting success in 2010.”
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