FundsXpress, a provider of Internet-based financial services, and Coremetrics, a provider of hosted Web analytics and precision marketing solutions, announced a partnership to integrate detailed analysis of consumer behavior with online banking, bill pay, and other key channel solutions for financial institutions.
The partnership enables banks and credit unions to optimize online marketing campaigns, site tools, content, and forms so that they can deliver a better user experience, improve account holder relationships, and drive incremental sales of offline products and services.
Combining Coremetrics’ LIVE (Lifetime Individual User Experience) Profiles with FundsXpress’ secure and scalable financial products suite allows FundsXpress clients to improve online banking services, decrease operating costs, and increase revenue through a better understanding of online consumer behavior. Financial institutions will gain seamless access to a complete record of every click an account holder makes on their site, and can use this information to improve site design and user experience through sophisticated site-traffic and click analysis. Banks and credit unions will be also be able to leverage LIVE Profile data to strategically manage online marketing activities by comparing campaign effectiveness at each stage of the customer lifecycle, resulting in higher sell-through rates of products and services through the Internet channel and an increased number of customers signing up for online banking and bill pay.
“We’ve partnered with Coremetrics to give our client base immediate access to the Web analytics and precision marketing tools they need to improve their account holder relationships and drive increased adoption of online services,” said Mark Engels, vice president of business development, FundsXpress. “This partnership will help our clients understand the behavior of their online customers, leading to an increase in profitability of the Internet channel. This is another great example of FundsXpress’ commitment to providing its clients with advanced solutions to drive adoption success in their online channel through both proprietary technology and partnerships with other best-of-breed solution providers.”
“Coremetrics’ LIVE Profiles and data warehouse architecture allow financial services organizations to improve their understanding of individual site-visitor behaviors,” said John Squire, vice president of product management for Coremetrics. “Leveraging the financial services best practices built into our solutions, FundsXpress clients will be better able to market to account holders and strengthen these critical relationships.”
FundsXpress Financial Network, Inc. provides Internet-based financial services designed to help financial institutions satisfy the most discriminating customers. Its growing client list includes banks and credit unions across the United States representing tens of billions in assets. Coremetrics serves more than 400 brands representing the leaders in financial services, travel services, and retail. Coremetics’ comprehensive partner network, the industry’s largest, allows clients to extend the value of customer data through best-of-breed marketing and technology solutions.
Murdok | Breaking eBusiness News
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