RSS search service provider, Feedster, announced today that it has launched an automated “self-service” engine for the Feedster Media Network. The service is designed to make it easier for online publishers to sign up and participate in the company’s RSS targeted advertising program.
The company pulls upon previous successes with companies like Sun Microsystems, Microsoft, and CPM, in reaching the growing audience reached through RSS feeds.
“Feedster will allow large and small publisher to generate revenue from their feeds. As RSS continues to grow at rapid pace, advertisers are discovering RSS as effective targeted channel,” says Chris Redlitz, Feedster’s President. “RSS is a non-intrusive, opt-in platform that reaches users defined by what they elect to read through their RSS subscriptions.”
Redlitz, who was announced as Feedster’s new president today, says the cost-per-click model on Feedster Media Network will feature variable pricing depending on channel, providing blog publishers the opportunity to monetize their efforts with relevant advertising.
The Media Network offers 20 different channels to enable advertisers to reach users via RSS ads in highly targeted channels such as Technology, Arts & Entertainment, Health & Fitness and Travel & Recreation.
RSS and weblogs have garnered quite a bit of attention from online marketers recently for the precise audience targeting they offer.
“Blogs are increasingly driving value and fueling growth opportunities for everyone. Feedster provides a way for us to reach this community in aggregate and effectively deliver our message,” says Rhodes Klement, Sr. Director Global Brand and Advertising, Sun Microsystems. Sun was an early user of the Feedster Network while it was still in formation.
CMP, who recently partnered with Feedster to publicize its Blog-X Awards through RSS, sees a lot of promise for this type of marketing.
“CMP Media wanted to capitalize on the synergies between RSS and the shift in audience behavior towards blogging,” says Ray Manna, Director, Online Audience Development Marketing for CMP Media’s TechWeb Network.
