Would you like your marketing dollar to do the work of 2, 5 or 10 dollars?
It’s far easier than you may think – if you use leverage (making more money for exactly the same time, effort, and expense).
1. Leverage Your Mailing Lists
If you mail to the wrong list, then your time, effort, and money is completely wasted.
That’s a hard, cold fact. A mediocre ad to a targeted group will get you better results than a powerful ad to the wrong list.
2. Leverage Your Credibility
If your target market has never heard of you or your product, you face a tough, uphill climb.
These 3 ways you can you gain credibility:
(a) Offer an unconditional money-back guarantee. And make it cover a long period of time. You will appear serious.
(b) Offer testimonials from other customers, telling what benefits they’ve gotten or what problems were solved.
(c) “Borrow” another company’s credibility. Go to a business that sells related products to your market and strike a deal to sell to their customers.
3. Leverage Your Headlines
Your headline carries the most weight. It pulls people into your ad or sales letter. The most successful headline focuses on the most relevant benefit your customers get.
4. Leverage Your Offer
Shift the risk from your customer to you. Assure them that they have nothing to risk, and a whole lot to gain by purchasing your product. Place your offer early in your piece. Then watch your orders soar!
5. Leverage Your Price
Sometimes raising your product’s price can actually increase sales – and with a lower cancellation rate, when your perceived value is greater.
Also, bonuses can increase the perceived value of your package and result in more sales.
6. Leverage Your Advertising Copy
You could open with testimonials. In fact, your ad could be a personalized case history of one customer’s success resulting from using your product.
Always write from the customer’s point of interest. Show them precisely how their lives will be better or easier by trading an insignificant sum compared to what your product gives them.
Tell them what to do, or they may do nothing. Tell them more than once. And offer an incentive to do it now.
7. Leverage Your Repeat Sales
Focus on repeat sales to existing customers, who know and trust you.
8. Leverage The Average Dollar Total Of Each Sale
With minor changes, such as an “upsell” at the point of sale, you can increase your profits by 15% to 40%. Upsells work like wildfire!
9. Leverage Your Profits Through Joint Ventures
You can use joint ventures to (a) sell your products to the customers of other businesses. (b) sell other companies’ products to your customers.
Conclusion
Start small. Pick one of the above to get started on. Then kick it into gear.
And if you do them all, the leveraged affect can easily double or triple your profits.
Jonathan Gray has been helping people succeed in small home businesses for over three years. To discover some powerful tips and strategies that can help you write high impact copy, go to http://www.businessrich.com
