Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.
“Many of you have told us you would like to target users by the primary language they speak. Now you can,” says a post on Facebook’s blog. “For instance if you would like to target Spanish speaking users in the United States, simply type in ‘spanish’ into the targeting box labeled: Languages. If no other targeting filters are chosen, you’ll see there are over 1 million people who match your ‘Spanish speakers in the U.S.’ target audience.”
The other new feature, radius targeting, allows advertisers to target consumers based on a certain mile radius of the target location. At this point, it’s available for city targeting within the US, the UK, and Canada within 10, 25, and 50 miles of the selected cities.
The addition of such features will only help to increase Facebook’s role in the online advertising world. As I discussed yesterday, the gap between Facebook and Google is getting narrower in terms of unique visitors. Advertising with Facebook is only going to become more appealing as this trend continues.
Advertising with Microsoft might also increase due to the company’s partnership with Facebook. With real-time search demand on the rise, and Facebook’s new feeds rolling out, Facebook searching is probably going to be happening a lot more frequently.
