DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.
Adding DART Search enables clients the ability to manage their paid search campaigns as well as tracking their display, rich media and search advertising from one location.
There’s quite a few bid management tools out there and I think DART Search is focused mosted on existing DART Ad Management clients. Although, adding the keyword and bid management tools may allow DoubleClick to win over clients that are currently outsourcing those services elsewhere.
At Search Engine Strategies NYC on the Agency & Branding Track, the sessions “Putting Search Into The Ad Mix” on Wednesday and “Getting On Top In Paid Search” (covered by Chris Boggs over at Search Engine Roundtable) on Thursday that will be worth checking out. I will also be covering the “Ad Agencies and Search” session.
DoubleClick is throwing an invite only DART Search launch party tonight at Rockefeller Center which should be interesting. Other events slated for this evening include MSN AdCenter and Marchex.
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
