Are you overlooking an easy source of highly profitable sales and profits hidden in your existing target market? You are if you don’t capitalize on the powerful advantage of your ‘natural market’.
What Is A Natural Market?
A natural market is the portion of your target market that shares a unique personal characteristic with you. It automatically creates a relationship between you and a prospect in your target market for a PERSONAL reason. For example:
Let’s say you’re a teacher or have been a teacher in the past. You’re also a distributor for a network marketing company selling healthcare products. You define your target market as people interested in preserving or improving their health and who are also interested in a business opportunity.
Some of those prospects have the ADDITIONAL characteristic of being teachers or former teachers, just like you. That’s a natural market for you. You can communicate with them on a special personal basis.
Benefits Of A Natural Market
Potential customers are more receptive when they share a common background or a special interest with you. It’s human nature to feel secure when doing business with someone we believe is just like us. This is especially helpful for promoting business on the Internet because prospects can’t see or hear you ‘live’.
How To Find Your Best Natural Market
Start by making a list of different things you’ve done in your life. For example:
Each item on your list may represent a natural market you can use. However, some will have more impact than others. The greater the uniqueness of the common characteristic, the more leverage it provides. Select the one with the most unique characteristic to use first.
Your natural market is a more focused definition of your primary target market. Once you identify a natural market, start using it in your advertising.
Revise your present marketing approach to create special appeal to prospects in your natural market. Use the same marketing tactics you have been using but expand them to include this new segment of your target market. You’ll unlock a completely new layer of sales and profits hidden in your existing target market.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. Find out about his highly
effective low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
