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CRM Magazine Names Maximizer Software CRM Market Leader

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Maximizer Software was named a ‘CRM Market Leader’ by CRM magazine.

CRM Magazine presented Maximizer Software with the award Tuesday night at DCI’s Customer Relationships Management Conference & Exposition in San Francisco. Maximizer Software was honored as a Market Leader in the ‘Sales Force Automation’ category, which was based on a combination of weighted criteria including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality.

“CRM magazine congratulates Maximizer Software on being chosen as a 2004 CRM Market Leader,” said Ginger Conlon, editor-in-chief, CRM Magazine. “After a thorough review of Maximizer’s market momentum statistics, customer success stories, and new customer wins, Maximizer emerged as an undeniable market leader for sales force automation.”

“Maximizer Software is honored to receive this prestigious Market Leader award from CRM magazine. Maximizer Software is a proven leader in CRM solutions for small to medium-sized enterprises and has long been associated with first-rate SFA functionality,” said John Caputo, Office of the President & Chief Financial Officer, Maximizer Software. “Maximizer Enterprise 8 builds on this solid foundation with new opportunity management features that make an already strong product even stronger, customizability that is second to none, and improved installation that sets it apart from competing products.”

In addition to CRM Magazine’s Market Leader award, Maximizer Software received two other prestigious honors this year: the Company placed on Software Magazine’s “2004 Software 500”, and ISM’s “Top 15 CRM Software Award.” The Company’s Maximizer Enterprise 8 product also received an “Innovation” award from TMC Labs, an “Editors’ Choice” award from Customer Inter@ction Solutions, and a “4-Star Rating” from PC Magazine earlier this year.

CRMNewz focuses on business software strategies that provide competitive advantage by improving business decision-making, enhancing business performance, and maximizing the lifetime value of customer relationships.

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