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comScore’s US Consumer Activity Analysis

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comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.

Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors. Holiday shopping also lifted Sears Sites, which jumped 10 spots to number 21, Best Buy Sites, which rose 5 spots to 22, and JCPenney Sites, gaining 5 spots to position 40. NBC Universal, iVillage.com: The Womens Network, and Weatherbug Property all entered the rankings this month capturing positions 48, 49, and 50, respectively.

comScore Top 50 Properties (U.S.) December 2007 Total U.S. – Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix RankPropertyUnique Visitors (000) Total Internet : Total Audience183,6191Yahoo! Sites136,6342Google Sites132,9543Microsoft Sites120,0344Time Warner Network119,5455Fox Interactive Media81,8476eBay79,8927Amazon Sites65,2058Wikipedia Sites51,8519Ask Network49,50910Apple Inc.47,72411New York Times Digital44,36212Wal-Mart44,34113Viacom Digital43,10914Target Corporation42,63415Weather Channel, The40,66316CNET Networks35,77317Facebook.com34,65818Adobe Sites30,79819AT&T, Inc.30,21220Verizon Communications Corporation28,65621Sears Sites27,20322Best Buy Sites27,06723Gorilla Nation26,64224Shopzilla.com Sites26,52425Comcast Corporation26,44526Disney Online26,16727CBS Corporation25,08328Glam Media25,02829CRAIGSLIST.ORG24,46830Yellowpages.com Network24,45331Bank of America23,77132Superpages.com Network23,44833Monster Worldwide22,56534Real.com Network20,98835ESPN20,66736E.W. Scripps20,20737Gannett Sites20,16338United Online, Inc19,61739Circuit City Stores, Inc.18,75140JCPenney Sites18,72941Expedia Inc18,70242NFL Internet Group18,55743Lycos Sites18,42744UPS Sites18,31445AmericanGreetings Property18,10246Photobucket.com LLC18,06047ARTISTdirect Network17,72948NBC Universal17,30949iVillage.com: The Womens Network17,23450Weatherbug Property17,077

 

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