When it comes to communicating online, there is a definite unique technique that surpasses them all, catering specifically to Internet Culture – the one social element that connects us all, no matter where we’re from, as long as we’re hooked up to the world wide web.
This Internet Culture responds to three primary things that you can easily add to your website. These three things are:
- Information
Free things
Privacy
It is these three words that define what is unique about Internet culture. Businesspeople have recognized this and are now working to understand the details of this truth so that they can turn it into better sales from their websites.
Free things have always held a special attraction when it comes to making a sale, but in the online culture it becomes a practical necessity within any marketing strategy. Therefore, when you design your websites, they should clearly state where the free things are located, and why they’re so entirely beneficial to the visitors.
“Free” should play an integral role in the internet strategy of any company’s website. Naturally, your free item should compliment the goods and services that you will actually be offering for sale, otherwise, your visitor will simply take the free item and move on. You need to give them a free item and then sell them something, or they will simply pass by everything else you have to offer.
Information is also a vital part of your position on the web. It is not only desired, but expected of your website. Naturally, people like lots of features and entertainment on a website, but the true heart of what drives your website will be its information.
This means that no matter what your site has to offer, it needs to be rich in information. In fact, it’s so important that you can never offer too much information on your website. True, there is such thing as information overload, and there is a right and a wrong way to offer this information, but as long as you’ve designed the information properly into your website, then you’ll prevent customers from heading elsewhere to find out what they want to know.
Privacy is also a critical part of a successful website. With the vastness and openness of the internet, people worry about providing even the slightest bit of personal information. This is especially true when they are considering buying anything. Little is more frustrating to a customer than buying something, or subscribing to a service, and then being inundated by emails and junk mail from companies to whom this personal information has been sold or shared.
When designing a successful website, you need to clearly state your privacy policy, and stick to this policy. Make it easily accessible to your visitors so that they know that you care about what they consider to be their own intimate details.
Naturally, Internet Culture is more complex than these simple three points, but these are the foundation to a successful website that will cater to online society members.
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Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
