We all collect resources online to give to our visitors. Why not, it gives an added bonus to your site. What we want to do is use as many resources to our advantage. Advertise your business around your resources and gain major exposure.
Most websites out there are utilizing resources to enhance their website functionality, the only thing that we don’t see being implemented is promotion by means of self advertising You’re giving your visitors some great resources, then why not advertise your business within those resources?
Advertising With Your Own Resources:
If you reprint articles on your site, you could use those articles to advertise your business. The reason you do this is simple, adding articles on your site is going to increase your traffic, right? Then once your articles start to get good traffic from search engines on their own, people will come into your site directly from that article. You want to make sure they know who’s hosting this article. This is a great time to start promoting specials that you may have.
Consider Yourself Your Best Advertiser:
Do you host a resource directory? Maybe your company does link swapping, maybe you just like to give your visitors some great resource websites within your industry. Always make sure that your link is above the rest. Make sure that your company is listed #1. It doesn’t even have to be about your front page only. Be creative, spice up what you list within your own resource listings.
The Whole Point Is This:
Many of your resource pages are going to get traffic directly from elsewhere. Just because these resources are on your site isn’t enough exposure for your business. You want to advertise as much as possible for yourself without being too pushy or offensive.
Banner Advertising Was Never Dead:
For a long time, they said that banner advertising was dead. Some still do. I said then and I still say now, banner advertising works as long as it’s implemented properly. Adding a small banner above all your articles and resource directories isn’t a bad thing. Adding 5 on one page can be somewhat excessive and too pushy. Try creating banners that relate to the resources in mind. This will in turn create an additional resource for search engines and visitors.
Your Homework:
Sometime tonight, right now even, take a peek at your website again and look for areas in which you can add a small piece of advertising for your business. If you don’t have any resources, shame on you, create something right away and implement some advertising for yourself.
Till Next Time, Stay Creative & Grow Every Day!
Bottom line is no one is here to hold your hand. We can only sit back and watch to see what you feel is appropriate to present your business, your family name, and your honor. Improving your site brings greatness to your work. If not now, maybe later.
My Promise To You:
If you improve your entire site tonight, tomorrow will be a great day for your business. It will have undergone a well deserved face lift that brought life into the picture. You will feel better about yourself and where you are going.
Martin Lemieux is the owner of Smartads. We help companies like yourself to market your business online and offline.
For more of Martin’s articles, go here: http://www.smartads.info/newsletter/archive
The Martin Report – eBusiness News!: http://www.smartads.info/the-martin-report/
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