Credibility separates the wanna-bes from the somebodies in the blogging world, which makes building your online reputation a critical part of blogging success.
BlogWorld: All About Your Credibility
murdok presents videos and stories from the BlogWorld & New Media Expo taking place in Las Vegas. View our interviews and coverage of the event today.
Steven Van Yoder, author of the book, Get Slightly Famous, told his BlogWorld audience not to forget about the traditional media when seeking fame. ” It’s not dead and never will be dead,” he said, even as traditional media makes more use of blogging itself.
“Position yourself as a thought leader,” he recommended. That means learning one’s niche well, and being able to blog effectively on topics related to the niche.
Being able to do this puts a person in position to start self-promoting. Yoder suggested a traditional public relations plan will help: identify target media; build a media list; study publications; and pitch editors.
Publications at the top should receive priority. “Magazines are hungry for content. It especially helps when you’re an expert offering free content in return for credibility,” said Yoder.
“It ca’t be guaranteed that you will get in the NYTimes, but it is absolutely possible.”
Yoder also noted bloggers should be ready to syndicate their work in many ways. Podcasts, speeches, or even as part of a book, blog posts have many possible destinations beyond their original appearances online.
murdok Video anchor Abby Prince contributed to this report.
