Today during Search Engine Strategies I talked about how many bloggers are becoming reporter’s assistants.
Well, here’s a golden example. Today Wall Street Journal reporter Jim Carlton (an Apple watcher) turned to iPodLounge to find users for an upcoming story. Jim told iPodLounge…
“I am finishing up a story on how folks are using more computer gadgets these days while on vacation. I’d like to include iPod users in this story, and in particular am looking for someone who has used an iPod while on vacation for something unusual – like listening to a book on tape, or learning to speak French, rather than for just listening to music. If anyone has a story to share, please email me at: [link deleted]. My deadline is the next couple of days, and I’d ask that you include name/age/occupation/hometown, and details such as when and where you took the vacation. I’d be sure to email you copy of story once it is published. Thanks again.”
The request was so successful that iPodLounge updated their post, saying…
Update: Jim received so many responses in the first five minutes of the news story’s posting that he’s overwhelmed. Thanks to all who responded!
Reporters are turning to the blogosphere to find subject-matter experts. If you’re selling yourself as an expert to the press, you need a blog.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
