Statistics of Internet usage are showing that we need to keep broadening our thinking.
INTERNATIONAL
So you’re in the search engines – yahoo and google. That’s great but did you know there’s a yahoo for India (www.jadoo.com) and a search engine for Australia and New Zealand (http://au.yahoo. com/) and many other countries? Are you submitting your sites there?
Are you offering a currency converter on your site. You can get one FREE at: www.xe.com .
MULTICULTURAL
A new report from AOL Time Warner shows that U.S. Hispanics are surging onto the Internet and spend more time online than the general population.
SENIORS
Acording to Media Metrix, there was an 18.4% increase in the number of baby boomers and seniors online last year making them the fastest growing Internet population. According to Jupiter Research, this number will reach 16.3 million by the year 2007.
95% of those 55+ say that email is their favorite activity, and 57% often send or receive egreetings and online postcards. Are you offering FREE ecards on your website? You can design your own at www.bravenet.com.
According to Jupiter, online buyers over the age of 50 will account for almost of all online retail spending by 2007. Are all the faces on your website young?
DISABILITIES
And are you reaching people with disabilities? This site tests pages for barriers to people with disabilities: http://bobby.watchfire. com/bobby/html/en/index.jsp. The “free” part only tests single pages. You can enter the URLs individually and get satisfactory results.
KEEP UP
CyberAtlas is a great site for keeping track of who’s out there: http://cyberatlas.internet.com. Check it out from time to time and keep your marketing current.
Susan Dunn, MA, Marketing Coach,
http://www.webstrategies.cc. Marketing consultation,
implementation, website review, SEO optimization, article
writing and submission, help with ebooks and other
strategies. Susan is the author or How to Write an eBook
and Market It on the Internet. Mailto:sdunn@susandunn.cc
for information and free ezine. Specify Checklist.
