New findings from AdMob indicate that twice as many paid apps are downloaded per user on Apple App Store compared to the Android Market. This information comes from AdMob’s Metrics Report for the month of July.
According to AdMob, both the Apple App Store and the Android Market both show that the majority of application discovery comes through browsing and searching directly on the mobile device, rather than from computers. The top reason cited by users for paying for apps was that they liked the free version of the app.
“AdMob’s user data shows that free-to-paid upgrades are the leading factor in why users buy paid apps,” an AdMob spokesperson tells Murdok. “This has become a successful and popular way for developers to drive downloads of their paid content by first growing their user base on the free version of their apps.”
Here are some highlights from AdMob’s report:
– Each month, Android and iPhone users download approximately 10 new apps, while iPod touch owners download an average of 18 per month
– Over half of Android and iPhone users spend more than 30 minutes per day using apps
– More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device
– Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
– iPhone represented 60 percent of US smartphone usage in AdMob’s network in July 2009, followed by RIM and Android devices at 13 and 12 percent, respectively
