AOL has announced the acquisition of Truveo Inc. a video search engine provider based in Burlingame, California.
From the press release…
Truveo’s approach to video search utilizes a proprietary web crawling technology called “Visual Crawling”. This unique technology has enabled Truveo to amass one of the most comprehensive indexes of high-quality, current video on the web. The strength of Truveo’s Visual Crawling is its ability to automatically discover video files and related information on complex, dynamic web pages – a task that has been notoriously challenging for existing conventional crawling technologies. Truveo’s technology continuously crawls the most popular video content sites on the web in real-time to provide consumers with the most updated and relevant results that include breaking news, sports, and entertainment video. And, as a result of this unique approach, Truveo’s video search engine includes a large selection of popular video that cannot be found in any other search engine – helping consumers to find the eureka’ moment in their online video search experience every single time.
Once Truveo is integrated within AOL’s existing, industry-leading search and video products in the coming months, AOL.com will deliver a single, comprehensive and robust video one-stop-shop’ search experience that provides consumers with the access, functionality, premium assets, original content, and advanced search tools for unparalleled online video discovery.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
