Search engine marketers Andy Beal and Michael Marshall launched their Fortune Interactive marketing firm on Tuesday. Both men are recognized experts in the field and plan on “shaking up” the search engine marketing space.
Andy Beal, president and CEO of Fortune Interactive, established his credentials at KeywordRanking.com and WebSourced, a search-marketing firm he left earlier in the summer. Mike Marshall, vice president of technology, has been in the interactive marketing business for 15 years.
“Fortune Interactive was conceived with two core goals in mind; increase our clients’ revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction,” said Beal in the press release from his site.
“Fortune Interactive is created from the ground-up to provide our clients with the high-level of service and results they expect when engaging a search marketing agency”.
The foundational technology used to run this new company will be Marshall’s brainchild, SEMLogic. Marshall says the proprietary product will allow them to analyze the “client’s competitive landscape” using “artificial intelligence.”
“SEMLogic allows us to examine a client’s industry, competition and key phrase selections. Using clustering and latent semantic indexing, SEMLogic allows us to conduct advanced research on behalf of our clients,” said Michael Marshall, vice president of technology and SEMLogic’s inventor.
Added Marshall, “Unlike some tools which can overstep search engine guidelines, SEMLogic is used only for marketing research and not web site optimization. It allows our search marketing experts to continually evolve a client’s campaign.”
The North Carolina based firm said in their “About Fortune Interactive” section:
Fortune Interactive is a full service interactive marketing agency, specializing in search engine marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogic, its proprietary search research technology. The company is located in Raleigh, North Carolina and has eight full-time employees. Visit www.FortuneInteractive.com.
John Stith is a staff writer for Murdok covering technology and business.
