Amazon has joined forces with Share Our Strength, one of the nation’s leading antihunger organizations, for a special holiday program called “Baking from the Heart” to help raise funds for the fight against hunger.
As part of the program, throughout the months of November and December 2004, a portion of all proceeds from select product sales in the Amazon.com Kitchen & Housewares store will benefit Share Our Strength. Manufacturers that have agreed to participate through sales of their products at Amazon.com include Amco, Breville, Emile Henry, iSi, Kaiser Bakeware, Metrokane, Meyer, OXO, Tilia, and Wusthof.
“With the holidays approaching, Amazon.com is delighted to be able to help a leading charitable organization like Share Our Strength in the fight against hunger,” noted Chris Nielsen, Director of the Amazon.com Home & Garden store. “When our customers purchase and use products like the Metrokane juicer or the Breville healthy grille, or when they use a new Meyer bakeware set to create any of the wonderful recipes from the Baking from the Heart cookbook, they’ll not only be enjoying a delicious treat, but will be helping to make the holidays a little better for someone in need.”
The Amazon.com/Share Our Strength antihunger program was inspired by Baking from the Heart, a new cookbook from Share Our Strength that features 50 of America’s most outstanding bakers sharing recipes and stories. Many of the chefs featured in Baking from the Heart will be active participants in the program, helping to communicate its message to the media and their many clients around the country. Participating chefs include Bill Yosses, pastry chef at Citarella in New York City and author of Baking for Dummies; Emily Luchetti, author of A Passion for Desserts and executive pastry chef at Farallon in San Francisco; Gale Gand, author of Just a Bite, host of Sweet Dreams and executive pastry chef at TRU in Chicago; and Karen Barker, author of Not Afraid of Flavor and co-owner and pastry chef at the Magnolia Grill in Chapel Hill, NC.
“Share Our Strength is thrilled to join with Amazon to reach the millions of customers who shop at Amazon.com,” said Bill Shore, Executive Director and Founder of Share Our Strength. “With childhood hunger and poverty on the rise in the US, the efforts of those manufacturers who have agreed to participate in the program through their generous contributions are more important than ever. We extend our thanks to all the partners sharing their strength to make this program a success.”
Murdok | Breaking eBusiness News
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