Though bloggers like to talk about themselves the most, blog readers seem to have very specific interests in other things. This week’s Pew report said that 95% of bloggers polled get their news online. Hitwise adds to that by revealing that politics, celebrities, and gadgets dominate sought-after subject matter.
Hitwise analyst LeeAnn Prescott provides a breakdown of the most popular blogs by market share. ” the top ten most visited blogs are related to politics and celebrity gossip,” she writes.
Here’s the Top 10: Market Share
1. The Huffington Post 10.92%
2. Daily Kos 6.31%
3. The Superficial 6.02%
4. Engadget 3.80%
5. PostSecret 3.47%
6. MichelleMalkin.com 3.36%
7. Crooks and Liars 3.26%
8. Pink is the New Blog 2.58%
9. Defamer 2.55%
10. Gawker.com 2.52%
“I suspect that blogs like Huffington Post, Daily Kos and Michelle Malkin have such a large market share because visitors use them as news services, going there for frequent news updates with their favorite spin,” said Prescott.
“Gossip blogs like The Superficial and Pink is the New Blog appeal to the voyeur in all of us, giving readers a daily fix of gossip beyond the weekly magazines and daily entertainment TV shows.”
Prescott indicated that gadget blogs may be under-represented due to (possibly) a more tech-savvy crowd more familiar with RSS subscriptions.
“As traditional news sites continue to build out RSS features, it will become increasingly difficult to make comparisons by looking at Internet visits, but for now, News & Media sites are still the dominant method of getting news online.”
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