Next week is the next installment of the most popular event for interactive marketers, ad:tech. This year’s Chicago conference promises outstanding keynotes on multicultural marketing, creativity and new ways for marketers to reach customers.
Sessions range from search marketing to word of mouth to the development of personas.
The event will be covered on the ad:tech blog by Steve Hall of Adrants, David Berkowitz of 360i, Lee Odden of TopRank Online Marketing (me) and Carly Lesser from CDG Solutions. The sessions I plan on blogging include:
- Organic SEO Fireside Chat with the Experts
- Managing Ultra-Complex Search Campaigns
- Linking and Optimization for Better Rankings and More Traffic
- Social Media: The Dynamics of the Genre and The Opportunities for Marketers
- Workshop: Guerilla Tactics for Effective Web Sites
There seem to be more search marketing related sessions this year as well as the inclusion of blogs, social media and news search SEO. It’s a bit shorter than last year, but should be a good event.
Chicago ad:tech one of the first conferences I blogged a while back. Since then I’ve blogged several Search Engine Strategies, WebmasterWorld Pubcon and parts of ACCM and DM Days. That’s about my max for blogging. Media inquiries can be sent to: blog at toprankresults dot com.
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
