As of today, knowing whether a blog post is unbiased or a blogformercial, will be a lot trickier with the launch of PayPerPost.com.
As Business Week reports, the new service from MindComet’s Ted Murphy, pays bloggers to write about and endorse products in return for payment by advertisers.
Advertisers pay to post details about their “opportunity,” specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they’ll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates.
PayPerPost bloggers will not be required to disclose they are getting paid for the post.
Obviously blog-prostitution has been going on for months, now it has it’s very own brothel. 😉
Disclaimer: Andy Beal was not paid to promote PayPerPost, but if Murphy would like to send him a brown-envelope full of cash, he wouldn’t be offended. 🙂 On a serious note, Marketing Pilgrim is upfront about any cash exchanging hands in return for our endorsement – and so far it has never happended.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
