Incredible session. The two key thoughts.
Dominique Counseil (President, Aveda):
“As a leader: I don’t think it’s our job to have ideas…there are plenty of ideas around us. We need to listen more.” (ed. – YES!)
Michael Crooke (CEO, Revolution Living):
“I think the most major thing that we’ve done with technology is how we market our brands. Word Of Mouth Marketing is the only way to grow and nurture our brands in an authentic way. You’ve got to have authenticity and transparency, and things like blogs are a big part of that. We’re using RSS feeds, and podcasting, and the demographic we’re going after isn’t a demographic…it’s a psychographic…and those people want to connect to the company, and do it on their terms, and on their platform. The more ways a customer can connect with the company, each new way has the potential to double the customer’s lifetime value. Because of blogs, because of podcasting, because of Word of Mouth, we’ll connect.”
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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.
