Our latest installment of Goofus & Gallant tries to answer the question: “is it the medium or the message?”
Strategic Public Relations thinks it’s both. Trying to pick one over the other reminds us of the joke about bodily organs arguing which one is in charge (hint: the winner is a pain in the ass).
Goofus: Seth Godin and AdFreak bring us two examples of how NOT to place an ad.
Pepperidge Farm’s online ad is served up next to an eating disorder article. This is unfortunate for any food brand, but especially one famous for its line of comfort food. There are plenty more examples of this phenomenon as many online ads are served up based on keywords.
The Sony ad pictured here tells consumers to go take a running jump. This would be fine if the ad were not placed in a subway station.
Gallant: Kellogg’s All-Bran Plus cereal gets the Gallant by showing us the “impact” context can have on an ad. Kellogg’s chose bathroom humor to get their point across very effectively. This example also, somehow, proves out the above punch line.
Add to document.write(“Del.icio.us”) | DiggThis | Yahoo! My Web
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
Visit Kevin’s blog: Strategic Public Relations.
